Basingstoke

Basingstoke is an old market town expanded in the mid 1960s as a result of an agreement between London County Council and Hampshire County Council. It was developed rapidly after World War II, along with various other towns in the United Kingdom, in order to accommodate part of the London 'overspill' as perceived under the Greater London Plan in 1944.Basingstoke market was mentioned in the Domesday Book of 1086, and it remained a small market town until the early 1960s. At the start of World War II the population was little more than 13,000. It still has a regular market, but is now larger than Hampshire County Council's definition of a market town. Basingstoke has become an important economic centre during the second half of the 20th century, and houses the locations of the UK headquarters of De La Rue, Sun Life Financial, The Automobile Association, ST Ericsson, GAME, Motorola, Barracuda Networks, Eli Lilly and Company, FCB Halesway part of FCB, BNP Paribas Leasing Solutions, the leasing arm of BNP Paribas in the UK, and Sony Professional Solutions. It is also the location of the European headquarters of the TaylorMade-Adidas Golf Company. Other industries include IT, telecommunications, insurance and electronics.